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And they are calling it Mobilegeddon. Read More >>
Mobile devices have already begun to surpass desktop users. Now is the time to get the mobile site before you miss out! This is the number one up and coming method of marketing today and everyone wants a piece, the sooner you get one the better. Read More >>
Although, you still need to implement other marketing tools like online advertising and marketing on social networks, website design is your number one tool to attract customers. Read More >>

If you have noticed times are changing and everywhere you look there is a blog section on a web page. Blogs are being read by millions of people every day, exceeding most of the mainstream publishing’s. Today someone with interesting ideas can literally reach the whole world, and all it takes is an information highway. The other day at a networking seminar the question of does my business or any business in general need a blog? So... to answer the question, the answer is YES, yes you do
Read More >>The business world uses an acronym KISS. It stands for “Keep it Simple, Stupid.”
Many times business owners decide to write their own company materials, whether it is their main website copy, their promotional materials or even their business plan. Often, they can be “too close” to the business, as they have been a part of it since its inception. The mistake that can be made is that they say too much in their message and they lose potential business because of it. Read More >>
Being successful in your business does not have to be complicated, but you do have to be absolutely certain that you know why you are starting a business. To succeed you need to be willing to grow, not just as a business but as a person, you have to contain a long term plan and the skillset to attain a good outcome. Making money isn’t as easy as 1, 2, 3, it takes time, dedication and hard work so once you know the process that is involved in being successful then you apply these tools.
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Yesterday at our office we received a phone book. For some reason I totally forgot that they even existed. I immediately started asking my co-workers if they have used a phone book in the past year. Everyone responded with the same answer “no, we use Google” some of them even joked that they only use them for a door stopper.
The other day a couple co-workers sent me a sound clip of dial-up internet when its connecting and it got me thinking about the old days *sigh* I miss the 90s but not dial-up! Read More >>
Spring is a time of color and a time to clean, so why not start with your IPhone. Having an IPhone you surely know how boring it can be to look at, that is why people have been searching and searching for something to liven it up a bit and make it more fascinating, but zero, zilch, zip was found. The only option we had was to jailbreak our IPhones. Certainly most people will not jail break their IPhone, that would be excessively risky, so here is an app that can take this problem away, and it is simple to use.
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A website is like a song, if the song is not pleasing, no one will want to listen to it and if your website is unappealing, no one will want to look at it... Read More >>
Web design companies are more than just an ordinary worker they are a team, a team dedicated to you. Most people will hire any old chump off the block to design their website, but that should not be how it works. Instead, you should have an honest, hardworking, friendly team working with you to create the most powerful tool you will ever need. Read More >>
Have you heard (SEO) Search Engine Optimization Company’s telling you they can get you to be #1 on the Google Search Engine in as little as one day, well technically it’s not true, and let me tell you why.
"Links are the streets between pages - Links Are the Currency of the Internet"
Useful tips:
• Anchor text – One of the most crucial things search engines take into consideration in ranking a page is the actual text a linking page uses to talk about your content. For example if someone links to our site "Instalogic" with the keyword being "instalogic link building strategy’s" that will help us in getting a higher ranking for that keyword. Rather than if they had used the keywords "Instalogic blog" we wouldn't enjoy the same ranking benefit for the phrase "Instalogic link building strategy". Remember that “click here” doesn’t carry as much weight as “your product or service” will as a link.
• Number of links – (both inbound and outbound are important), link to sites that are related in nature to your website.
• Quality of links – If you are selling salon products, your incoming/outgoing links should be relevant to that industry, and not flood the health section. Search engines allow links from high-quality, trusted pages to increase in heightening page rankings rather than unreliable pages and sites. Consider exchanging links with other businesses with a good page ranking. Read More >>

Search engine optimization is the process of affecting the visibility of a website through organic search results. Search engines like Google, Yahoo and Bing use "crawlers" to find pages for their algorithmic search results. These intelligent "crawlers" are instructed by the webmaster to avoid particular undesirable content or spam. This is why it is important to get a professional involved in the search engine optimization process. Professionals employ white hat search engine optimization techniques and are aware of current black hat techniques. Using black hat search engine optimization techniques can not only hinder you in your attempt to be #1 on Google, but it can also get you banned from search engines completely. It's not worth the risk! Get in touch with Instalogic today for a quote on our basic or ongoing search engine optimization packages. Read More >>
I was working on a proposal for a client and wrote up this email. I figure I would put this in the blog to share it with you guys. It’s a nice reminder of some basic practices of SEO that can help you grow your business.
Stuck in the 80's? Still think cold calling is the only way to get customers? Cant figure out why people think your website is ugly? Maybe its time to rethink your markting? Read More >>
Have you been ignoring your social media side of the bizz?
According to a Bain & Company survey of over 3000 consumers, “Customers who engage with companies over social media are more loyal and spend up to 40% more with those companies than other customers.” Personally I think, if I can’t find you on a social network you are not worth my time...statistics are showing the same thing, A survey conducted by Kiss Public Relations says, 51% of those questioned were not impressed and view a company negatively if they couldn’t find the company on a social network. Read More >>
Instalogic is not only a web design firm based in Calgary, AB; we also specialize in Information Technology and much more. Nevertheless, we have been noticing that many businesses are losing out because they have not hired an IT firm to help them out with the basic and non-basic technology problems that take place day to day. Read More >>
Google Chrome is the new and improved web browser of the future. With it increasing users day by day, is it better than Internet Explorer? Read More >>
Although Internet Explorer was once a benefical browser it has declined in users over the years hence for this post I wanted to list off some reasons why you shouldn’t use Internet Explorer. Read More >>
Supporting your business through Information Technology is beneficial to your company more than you know. Having a server crash, losing important documents or even losing customers because your technology fails you can all lead to loss of money. Although you can avoid these problems by hiring an IT company, some people tend to overlook the situation. Let us look at the benefits of hiring an IT company… Read More >>
So how does it become successful? ….
An effective brand gives you a major boost in the progressively competitive markets. But what exactly does "branding" mean? Well first of all simply putting your company name on something is defiantly not what it means. A brand is the ownership, feeling and image or identity that you choose to associate with an organization or product. It lets your customers know what they can expect from your products and services, and it differentiates your proposal from that of your competitors. Read More >>
If done correctly, you can get effective results through social media marketing. You should use social tools to get in touch with a group of people who have interest in your business; more so, look for people who’re interested in the products and services that you are trying to promote. So sit down with us, maybe have a coffee, clear your mind and concentrate on how you can help your business using 4 different social media sites. Read More >>