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SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization is the process of affecting the visibility of a website through organic search results. Search engines like Google, Yahoo and Bing use "crawlers" to find pages for their algorithmic search results. These intelligent "crawlers" are instructed by the webmaster to avoid particular undesirable content or spam. This is why it is important to get a professional involved in the search engine optimization process. Professionals employ white hat search engine optimization techniques and are aware of current black hat techniques. Using black hat search engine optimization techniques can not only hinder you in your attempt to be #1 on Google , but it can also get you banned from search engines completely. It's not worth the risk! Get in touch with Instalogic today for a quote on our basic or ongoing search engine optimization packages. The amount spent to get an ad clicked is known as “ pay-per-click ”. Typically, you bid on targeted keyword phrases within your industry. There are two models used to determine the cost of a pay-per-click campaign; flat rate and bid-based. Flat rates are pre-determined rates that the advertiser and publisher agree on for each click. With bid-based rates, advertisers sign a contract with the publisher. They compete against others in a private auction setting after establishing a budget with their publisher. The auction is completely automated once a visitor triggers the ad spot. At Instalogic, we would suggest first increasing your search engine ranks through organic search engine optimization before starting a pay-per-click campaign in order to see successful results.