Thank you for the opportunity to earn your business!
Get StartedWhy Is Branding Important?
23%
increase in revenue when branding is consistent across all channels and platforms.
91%
of consumers would rather buy from authentic / established brands.
60%
of millenial consumers expect a consistent brand across all channels.
It typically takes between 5 to 7 brand interactions before consumer can remember a brand.
How We Can Help?
Analysis
Utilizing market research to develop tailored solutions for your brand, analyzing your current brand identity, and creating a strategic outline.
Brainstorming
Instalogic's creative team works alongside our marketing team to brainstorm ideas and construct strategy in order to improve your brand and catalyze growth.
Strategy
After using research to guide branding ideas, we formulate a strategy that prioritizes consistency and offer multiple branding options to ensure your satisfaction.
Growth
Following the changes to your brand identity, our team focuses on engagement and continuously monitors your growth, revisiting strategy to remain proactive.
Proactive Brand Growth
At Instalogic Marketing, we leverage market research to develop & implement innovative strategies that drive business growth. By incorporating market insights, we establish efficient solutions that help you proactively build your brand.
Whether you're looking to update or completely redesign your brand, our team of experts ensures that every decision serves your brand's best interests. We aim to build your brand using productive and creative methods.
We continuously monitor your progress to stay aligned with current trends. By utilizing insights and statistics from online platforms, we make necessary adjustments to ensure your brand's continuous growth.
Benefits of Cultivating Your Brand
Brand-Driven Marketing Strategy
When developing a strategic marketing plan, your brand guides the understanding of your key business objectives' purpose and ensures they align seamlessly with your overarching goals for cohesive planning and execution.
Consistency for Consumer Recognition
Your branding plays a crucial role in consumer recognition, so maintaining consistency is essential. Ensuring that your marketing efforts, logo design, social media communication, and reputation management are cohesive is paramount.
Standing Out in the Global Market
In today's dynamic global market, standing out is crucial. Whether you're a small business or a start-up, you're competing on a global stage. With the digital world's advancements, remember that your competition now extends across the globe.
Why Is the Design of Your Website Important?
20%
of visitors will determine whether or not they trust your brand based on your website.
38%
of visitors will stop engaging with your website if the layout is unappealing.
48%
of visitors will evaluate your credibility based on your website’s design.
Your website should showcase your brand in a professional & aesthetically pleasing manner.
How We Can Help?
Strategy
We integrate your market strategy into the website while creating call-to-action (CTA) options to drive engagement and conversions.
Cohesive Design
The graphics, layout, and content we develop will seamlessly integrate with other digital marketing efforts, such as social media and email marketing.
SEO Packages
Our developers have mastered the process of improving search engine rankings while staying up to date with evolving algorithms.
Web Maintenance
Our expert team of developers is equipped to resolve any issues that arise and implement any requested changes promptly and efficiently.
Web Design
Most consumers resort to online resources to do business, shop, plan, and purchase, or learn more before making purchasing decisions. Your website represents your business; therefore, you need to ensure that your website is appealing as well as fully functional.
With increasing competition, it is important to pay close attention to detail when designing your new website. Although your website should stand out from the competition, there are many basic elements that businesses fail to maintain within their website:
- User-Friendly Navigation
- Fast Loading Pages
- Fully Functional
- Mobile Friendly
- Search Engine Optimization
- Website Security
Benefits of Instalogic Websites
Custom Design
We offer a fully customized design tailored to your specific needs, ensuring your website is not only visually appealing but also fully functional. Our innovative coding techniques result in reliable pages that are optimized for fast loading and superior overall performance.
Enhanced Security Measures
Our security measures ensure your website's data is protected at all times. We maintain essential background security features, including SSL certificates and HTTPS protocol, to safeguard your site against potential threats, breaches, and data loss.
Website Protection & Backup
We provide robust web hosting and maintenance services to ensure your website remains fully protected. Our regular backup protocols guarantee that your data is safe, giving you peace of mind and ensuring your site remains operational and secure.
Why is SEO Important?
65%
of search engine users are more likely to click on one of the top 5 listed pages.
40%
of all click-throughs result from the first three organic search ranking positions.
30%
of all results on pages beyond the first page do not get clicked on at all.
Maintaining basic SEO elements has a significant impact on website traffic and brand awareness.
How We Can Help?
Meta Tags
Optimizing your headline and meta description can improve your click-through rate as it is often the first thing a user sees within their search results.
User Experience
Google collects data regarding the way users behave when they visit your site. If the user experience on your website is poor, this will negatively impact your SEO.
Relevant Content
Content is an essential ranking factor. Quality content keeps people on your site, informing search engines that you are providing relevant information.
Website Links
Links from established sites alert Google of the credibility of your website. Although links can be hard to generate, implementing link building tactics can help.
Algorithms & Competition
SEO practices are always evolving, driven by changes in consumer behavior, emerging technologies, and continuous updates to search engine algorithms. Implementing strong, high-quality SEO on your brand's website is crucial for your business and its marketing efforts. This ensures your website remains visible and competitive.
In today’s rapidly changing digital landscape, SEO is essential for maintaining and enhancing your brand's web presence. As the amount of available data and the level of competition continue to grow, having an effective SEO strategy becomes increasingly important to stay ahead and capture your target audience's attention.
Benefits of Optimizing Your Website
Increased Visibility & Traffic
SEO improves your website’s ranking on search engines, making it more visible to potential customers. By targeting relevant keywords, your site appears higher in search results, driving more organic traffic. Higher rankings lead to more leads, conversions, and sales, as users are more likely to click on top results.
Enhanced User Experience
SEO involves providing a better user experience through site speed, mobile compatilbility, quality content, and easy navigation. A positive user experience keeps visitors on your site longer, reduces bounce rates, and increases engagement.
Cost-Effective Marketing:
SEO is a cost-effective strategy compared to paid advertising, focusing on attracting organic traffic without direct costs per visitor. It targets users actively searching for your products or services, increasing the likelihood of conversions.
Why Is Social Media Marketing Important?
90%
of marketers report that their social media efforts have increased business exposure.
75%
of consumers are more likely to engage with brands they follow on social media.
60%
of businesses report that they have seen improved sales by using social media marketing.
Continuous growth is attainable when high quality content is published consistently.
How We Can Help?
Growth
Establishing a solid social media strategy can help us grow your business. We utilize branded content to inform, engage, and interact with your audience.
Content
Building your brand is a journey, and distributing high-quality content is the best way to promote your business and keep up with the ever-changing world.
New Goals
Updating your social media strategy to include new goals on a regular basis can help retain customers, gain valuable leads, and attract a profitable audience.
Adapt & Evolve
Changes in consumer behaviour influence technology and introduce new challenges that impact the way you build your brand and reach your target audience.
Reach Your Audience
Social media helps your target audience discover your products and/or services, alert customers of upcoming sales and promotions, and providers viewers with additional information about your brand.
Interact with accounts that are active on social media to increase the chances of engagement. Respond to questions or comments on your posts to encourage others to interact with you.
One of the benefits of algorithms organizing content by relevancy is that you are likely to have high quality and local posts in your feed. This means that your visibility will increase if you actively like content from other accounts.
Benefits of Gaining & Maintaining Organic Followers
Interaction
Many local businesses comment on your post to compliment your work or ask a question about the services you offer. This allows you to provide more information about your brand in a casual and friendly way.
Building a Network
Having an audience that can relate to your content is great for networking as well as engagement. If you post about your city, local news, or current events, you can encourage communication and interaction with your followers.
Visibility
When you follow or engage other local pages, this interaction can help you get listed on explore pages. Your account may also be listed on recommendation lists, encouraging users to follow you or view your content.
Serving Calgary and Beyond for over 25 years
