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What is online reputation management (ORM), and why is it important for businesses?

Online reputation management involves monitoring, influencing, and managing a business’s online reputation across various digital channels. It’s important for businesses because a positive online reputation can enhance credibility, trust, and brand perception, while a negative reputation can damage reputation, customer trust, and revenue. ORM helps businesses maintain a positive online presence, mitigate negative feedback, and build strong relationships with customers.

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