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CASE STUDY · CLEANING SERVICES

Wildwood Eco Cleaning: a new company built to be found — from day one

Industry

Residential & Commercial Cleaning

Location

Winnipeg, MB

Engagement

2026–present

Web Design & Development
SEO Architecture
Analytics Setup
Website traffic
+ 0 %

1079 → 1683 monthly sessions — pull from GA4

Service pages, each findable
0

Deep cleaning to janitorial — every service targeting its own Winnipeg search

Booking requests
15 /mo

Date-and-time booking requests through the site — pull from form analytics

Instalogic Marketing : Wildwood Eco Cleaning

About Wildwood

Wildwood Eco Cleaning provides eco-friendly residential and commercial cleaning across Winnipeg — deep cleans, move-in/move-out, post-renovation, janitorial, industrial, retail, and specialty services from carpets to disinfection. Trained, insured teams using products safe for children, pets, and sensitive spaces, with custom plans for every client.

The Challenge

Wildwood launched into the hardest position in local business: a new company in a crowded category, with no reviews, no rankings, and no referral base — competing against cleaners who’ve been in Winnipeg search results for a decade.

A new cleaning company can’t outspend the incumbents. It has to out-structure them through SEO: build a strong local SEO foundation, target specific high-intent searches, optimize for local keywords, strengthen Google visibility, convert website visits into bookings more smoothly, and measure performance from day one so every SEO investment goes where the customers are.

Instalogic Marketing : Wildwood Eco Cleaning

The Solution

An architecture built to rank

Ten dedicated service pages — deep cleaning, move-in/move-out, post-renovation, janitorial, industrial, retail, carpet, floor, disinfection, window — each one a landing page for its own Winnipeg search. The structure is the SEO strategy.

Booking-first design

The site is a booking engine: select the service, pick a date and preferred time, done. Phone numbers everywhere for those who’d rather call — because in cleaning, whoever’s easiest to book wins.

Measured from day one

Analytics and tag management wired in at launch, so every booking, call click, and page is tracked — a new business making marketing decisions on data instead of guesses from the start.

See the Work

The new wildwoodcleaning.ca

“Clean Spaces, Clear Minds” — an eco-cleaning brand launched findable, bookable, and measurable.

Instalogic Marketing : Wildwood Eco Cleaning

Before & After

Drag the slider — old site screenshot needed for the left side.

After
Before

What prospects can explore

Deep Cleaning
Move-In/Ou
Post-Renovation
Janitorial
Industrial
Retail
Instalogic Marketing : Wildwood Eco Cleaning
Instalogic Marketing : Wildwood Eco Cleaning
Instalogic Marketing : Wildwood Eco Cleaning

The Results

Monthly organic sessions

First 12 months after launch

Website traffic up +56% —
From 1079 → 1683 monthly sessions — pull from GA4

15 consultation requests per month —
The date-and-time form converting visits into scheduled jobs

Ten services, each findable —
Specific pages winning specific searches the generic competitors miss

Beyond Calgary —
Proof the Instalogic playbook travels — same system, new market

instalogic quote icon

“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

Wildwood Eco Cleaning

Want results like these for your business?

We’ve helped businesses grow for over 25 years. Trade or home-services business? Let’s turn your track record into rankings.

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