Hospitality — Pubs & Restaurants
Calgary — Stephen Avenue + Mission (4 St SW)
2023–present
The Unicorn (Stephen Ave) + The Unicorn on 4 (Mission)
9,000 → 13,700 monthly sessions in 12 months
Across both locations
The Unicorn is Calgary’s first authentic Irish pub — a downtown institution on Stephen Avenue known simply as “Calgary’s Superpub.” With the opening of a second location, The Unicorn on 4 in Mission, the brand now serves two neighbourhoods with craft beer, proper pub food, weekend brunch, live entertainment, and every big game and UFC pay-per-view on screen.
An iconic pub in person, nearly invisible online. Diners decide where to eat and book from their phones — and with a second location opening, The Unicorn needed two connected web presences: each venue with its own personality, menus, reservations, and events, under one legendary brand.
They also needed the pub to look as good online as it does at the bar — which meant real photography and video, not stock.
A landing hub at superpub.ca routes guests to each venue’s own site — menus, reservations, gallery, events, and hours for The Unicorn downtown and The Unicorn on 4 in Mission.
Ranking for the searches thirsty Calgarians make — “Irish pub Calgary,” “pubs downtown Calgary,” “craft beer Calgary” — with local SEO for both neighbourhoods.
On-location shoots capture what makes the pub the pub — the bar, the brass unicorn, the food, the rooms — so every page feels like a seat at the table.
Produced video brings the venues to life online — including the hero banner film running on The Unicorn on 4’s homepage.
One brand, two doors — each venue with its own logo, address, and site.
Drag the slider — old site screenshot needed for the left side.
Two tiles below are placeholders for shoot selects (team, properties).
The hero banner film from theunicornonfour.ca. Second slot for another produced piece.
First 12 months after launch
Traffic up 52% —
From 9,000 to 13,700 monthly sessions across both sites
Page 1 for pub searches —
Including “Irish pub Calgary” and “pubs downtown Calgary”
Online reservations up 65% —
Guests book straight from the site
A photo & video library —
Powering the websites, menus, and promotions year-round
“The websites finally feel like walking into the pub.”
Websites, search, photo, and video — hospitality marketing that fills seats. Let’s talk.
