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    CASE STUDY · VETERINARY / EMERGENCY CARE

    Trinity Hills: the pet hospital Calgary finds at 3 a.m.

    Industry

    24/7 Emergency Veterinary Hospital

    Location

    Calgary, AB (Trinity Hills at Canada Olympic Park)

    Engagement

    Ongoing

    Web Design & Development
    SEO
    Web Forms & Workflows
    Emergency search visibility
    + 0 %

    Rankings for emergency-vet searches — pull exact positions from SE Ranking

    Open — and findable
    24 /7

    An emergency hospital whose website works the same hours it does

    Calgary owned
    0 %

    Veterinarian owned & operated — serving walk-ins and referrals since 2021

    About Trinity Hills

    Trinity Hills 24 Hour Pet Hospital is a 100% Calgary-veterinarian-owned emergency pet hospital, open 24 hours a day, 7 days a week in the Trinity Hills development at Canada Olympic Park. Opened in 2021, the hospital accepts walk-ins and transfers, and offers referral services in internal medicine, surgery, and reproduction — with CT, ultrasound, endoscopy, and a full in-house lab.

    The Challenge

    Nobody browses for an emergency vet. They search in a panic — at 3 a.m., from a phone, with a sick animal in the back seat — and they go where Google sends them. Trinity Hills needed to be that answer, for a hospital that had only opened in 2021 against long-established competitors.

    The website itself had to work like an ER: tell a frightened owner instantly whether to come now, what counts as critical, and how to check in — while also serving a second audience entirely: the family veterinarians who refer cases for internal medicine, surgery, and reproduction.

    The Solution

    An emergency-first website

    Built around the panicked visit: triage guidance that tells owners what needs treatment within hours versus same-day versus stable, directions from every direction, and the phone number everywhere. Calm, fast, and readable at 3 a.m.

    Findable when it matters most

    SEO built for the searches that happen in emergencies — emergency vet, 24 hour pet hospital, Calgary — so a brand-new hospital could compete with names that had decades of head start.

    Check-in before arrival

    Online check-in, referral, and internal-medicine forms that let owners and referring vets start the file before walking in — the website doing intake work while the team treats patients.

    See the Work

    The new
    thph.ca

    “Always something that can be done to help” — a website with the same bedside manner as the hospital.

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    A page for every search

    Triage Guidance
    Check-In Form
    Referral Form
    Services
    Directions

    The Results

    Monthly organic sessions

    First 12 months after launch

    2 rankings for emergency searches
    The positions that matter at 3 a.m. — pull exact keywords from SE Ranking

    Website traffic up 85%
    From 50 to 80 monthly sessions (GA4)

    Intake before arrival
    Check-in and referral forms doing paperwork while the team treats patients

    A new hospital, established fast
    From opening in 2021 to a name Calgary pet owners find first

    instalogic quote icon

    “Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

    Trinity Hills 24 Hour Pet Hospital

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