Structural Steel Detailing / BIM
Calgary, AB — serving clients worldwide
Ongoing
1,977 → 5,521 monthly sessions — pull from GA4
Completed projects — with interactive 3D models viewable on the site
A Calgary firm presenting itself to a global BIM market
The Best One is a Calgary-based structural steel detailing and Building Information Modeling (BIM) firm — 25+ years of professional expertise, 1,100+ projects completed, and clients across the public, commercial, and industrial sectors worldwide. Their deliverables run from fabrication drawings and advanced bills of materials to CNC/DXF files, laser construction scanning, and interactive Tekla Structures® 3D models.
Steel detailing is precise, technical, and invisible to most people — and the firms that buy it judge a detailer’s professionalism before ever placing a call. The Best One needed a web presence that looked as exact as its drawings, explained a complex 360-degree service list clearly, and proved capability rather than claiming it.
The hardest part: making the work itself visible. Detailing deliverables are models and drawings — the site had to let prospects experience them, not just read about them.
A clean, technical build presenting the full service range — detailing, drawings & plans, ABOM, CNC/DXF, shipping lists, laser scanning — with a 10-step process page that shows fabricators exactly how engagement works, from drawing submission to delivery.
The signature move: interactive Tekla project models embedded on the site via Trimble Connect — prospects don’t read about BIM capability, they rotate it. A project gallery where every card opens a live 3D model.
Premium positioning to match a confident name — plus the #WeCare program (50 trees planted per completed project) and a produced demo film that shows the firm’s process and personality.
“All that is left to say is that we are The Best One for a reason” — a site with the confidence to back the name.
First 12 months after launch
Website traffic up 21%
From 372 to 450 monthly sessions (GA4)
The work made tangible
Interactive 3D models turned a technical service into something prospects can explore before they call
A global calling card
A Calgary firm presenting at the standard its worldwide clients expect
Inquiries from serious buyers
92 — fabricators and builders arriving pre-sold by the portfolio
“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”
We’ve helped businesses grow for over 25 years. Technical service? Complex deliverables? Let’s make your expertise visible.
