Pharmacy & Healthcare
Alberta — Calgary + 20 communities
2024–2026
Community pharmacies & specialized clinics across Alberta
12,000 → 17,400 monthly sessions in 12 months
Filled through the custom web application
Sandstone Pharmacies is a network of community pharmacies and specialized clinics across Alberta — more than 20 locations spanning Calgary, Airdrie, Medicine Hat, and communities in between. Under the banner “Personalized Care Centred Around You,” Sandstone offers community pharmacy services, an advanced infusion clinic, continuing care and central fill services, and specialized compounding services for customized medications.
As the Sandstone network grew, its identity didn’t keep pace. Locations operated with inconsistent branding and an aging website that didn’t reflect the calibre of care patients received in store. Patients had no easy way to see the network as one organization, find their nearest location, or manage refills online.
Behind the counter, the compounding operation had its own bottleneck: pharmacists across the network relied on phone and fax to route compounding prescriptions to the compounding lab — slow, error-prone, and hard to track at network scale.
Sandstone needed three things at once: a brand worthy of the network it had become, a website that made 20+ locations feel like one organization, and software that made compounding as seamless as everything else they do.
A refreshed identity for the whole network — modernized logo, a confident blue palette, and typography — applied consistently from the website to every patient touchpoint, so 20+ locations finally read as one trusted organization.
On-location photo shoots across Sandstone pharmacies — real pharmacists, real stores, real patient care. No stock photos: every image on the new site and in marketing materials is authentically Sandstone.
A clean, modern site built around what patients actually need: an interactive map and directory of every location, Quick Refill, Patient Login, and service booking — with each pharmacy’s details one click away.
Beyond the brand and website, Instalogic built a custom web application for Sandstone’s compounding operation. Pharmacists across the network use it to submit, track, and fill compounding prescriptions for their patients — routing orders to the compounding lab digitally instead of by phone and fax. Standardized formulas, order status tracking, and a full digital paper trail mean fewer errors, faster turnaround, and compounding capacity that scales with the network.
A patient-first site unifying 20+ locations — Quick Refill, Patient Login, service booking, and an interactive location map.
Drag the slider — old site screenshot needed for the left side.
From the on-location shoots — real Sandstone pharmacists and stores. Two tiles below are placeholders for more selects from the shoot.
First 12 months after launch
One brand across 20+ locations —
A unified identity that finally matches the network’s scale and standard of care
Website traffic up 45% —
From 12,000 to 17,400 monthly sessions
1,100+ compounding prescriptions a month —
Submitted and filled through the custom web app, with faster turnaround and fewer errors
Online refills & bookings up sharply —
Patients now self-serve through Quick Refill and Patient Login
“Instalogic didn’t just refresh our brand — they built the tools our pharmacists use every single day.
Brand, website, photography, and custom software — built as one system. We’ve helped Alberta businesses grow for over 25 years. Let’s talk about yours.
