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CASE STUDY · RETAIL / E-COMMERCE

Revolution Detailing Supplies: a Calgary shop that sells around the clock

Industry

Automotive Detailing Supplies — Retail & E-Commerce

Location

Calgary, AB (4th Street SE)

Engagement

2026–present

E-Commerce Development
Video Production
Web Design
Online sales
0

Orders / revenue through the store — pull from WooCommerce reports

Years of detailing expertise
0

Every product in the shop tested hands-on by the team that sells it

Product categories
6

Exterior, interior, paint correction, accessories, what’s new & sale

About Revolution

Revolution Detailing Supplies serves Calgary’s auto enthusiasts, detailers, and dealerships with top-quality automotive detailing products — from premium international brands like Gtechniq and Labocosmetica to their own house line of professional 5-gallon concentrates. Seasoned detailers with 25 years of experience, they test every product they sell and back it with hands-on training.

The Challenge

A specialty retailer’s expertise stops at the counter unless the store goes online. Revolution’s 25 years of product knowledge, curated brand roster, and house-brand line could only sell during business hours — and only to customers who already knew the shop existed.

Detailing products are exactly what enthusiasts buy online: repeat purchases, brand loyalty, research-heavy decisions. The store needed to be where that buying happens — with the catalogue, the cart, and the credibility all in one place.

Instalogic Marketing : Revolution Detailing Supplies

The Solution

A full WooCommerce store

The complete catalogue online — brands, categories, sale section, stock status, and cart — turning a 9-to-6 Calgary counter into a store that sells while the shop sleeps, including the house-brand 5-gallon professional line.

A brand film that sets the tone

A produced hero film — “see why we’re changing the way you detail your ride” — giving a supplies retailer the brand energy of the products it sells.

Retail and online, one identity

A site that serves both customers: hours, location, and hands-on training for the walk-in trade; brands, categories, and checkout for the browser at midnight. One shop, two counters.

See the Work

The new revolutiondetailingsupplies.com

“Experience the Difference” — 25 years of detailing expertise, now open 24/7.

Before & After

Drag the slider — old site screenshot needed for the left side.

After
Before

The store, online

Shop
Brands
House Line
What's New
Sale

The Results

Monthly organic sessions

First 12 months after launch

60 in online sales — 
Orders through the store — pull from WooCommerce; if this is the detailing client from our video case studies, cross-link the numbers

Website traffic up +76% —
From 1079 to 1900 monthly sessions (GA4)

The house brand, distributed —
Revolution’s own product line selling beyond the counter

Repeat customers, captured —
Accounts and reorders turning expertise into recurring revenue

instalogic quote icon

“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

Revolution Detailing Supplies

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