BBQ Catering + Bistro Dining
Calgary — SE Calgary + Arts Commons downtown
Ongoing
Rare Cut BBQ catering + Cravings Bistro at Arts Commons — same owners
372 → 450 monthly sessions in 12 months
Menus, hours, and seasonal changes — always current
Rare Cut BBQ is Calgary’s best BBQ catering — authentic, slow-smoked, live-fire cooking for weddings, corporate events, and Stampede parties, backed by 40+ years of experience through Great Events Catering. Cravings Bistro is its downtown sibling: gourmet paninis, tapas, pizzas, and a full beverage program at the Werklund Centre at Arts Commons — the pre-show table for Calgary’s theatre crowd. Same owners, two very different audiences.
Two concepts, two distinct audiences. Event planners searching for catering services and downtown diners looking for the right place to eat have completely different needs — so each brand required its own website, visual identity, content strategy, and search presence.
A strong SEO foundation was essential to help both businesses rank for relevant local searches, improve organic visibility, and connect with customers at the moment they were actively comparing options or ready to book.
With menus, hours, seasonal offers, and event information constantly changing, the sites also needed ongoing updates and optimization — keeping content fresh, search-friendly, and accurate without adding more work for the owners.
Bold, fire-and-smoke energy for Rare Cut — menus, gallery, and a Book Now event form — and a warm, sophisticated presence for Cravings Bistro with menus, hours, and gift cards. Each site speaks to its own crowd.
Rare Cut targets high-intent searches like “BBQ catering Calgary” and event-related queries, while Cravings focuses on local downtown dining searches near Arts Commons. Together, these SEO strategies improve search visibility, attract qualified traffic, and drive more bookings.
Instalogic maintains both websites as an ongoing service: menu changes, seasonal updates, hours, and promotions published on request, with security patching, backups, and uptime monitoring behind the scenes. Updates turn around in under 24 hours — so what’s online always matches what’s on the pass
‘Calgary’s Best BBQ Catering’ — live-fire photography and a Book Now path for event planners.
The downtown sibling — warm, curated, and built for the pre-show crowd.
Trailing 12 months
Website traffic up [STAT]% —
From [X] to [Y] monthly sessions in 12 months (GA4)
Quote requests, routed —
[STAT] requests per month, each landing automatically at the branch that serves the buyer’s province
22,000+ products findable —
A catalogue that once lived in PDFs and phone calls, now navigable in a few clicks, in two languages
One front door for five branches —
A national wholesaler whose web presence finally matches its market position
“One call and it’s updated — we never think about our websites, they just work.”
Design, search visibility, and ongoing care for hospitality brands. Let’s talk.
