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    CASE STUDY · ROOFING & EXTERIORS

    Mighty Roofing: 20 years of roofs, now winning the search too

    Industry

    Roofing & Exterior Contractor

    Location

    Calgary, AB & surrounding area

    Engagement

    Ongoing

    Web Design & Development
    Local SEO
    Reviews & Reputation
    Organic traffic
    + 0 %

    1,977 → 5,521 — pull from GA4/GSC. If this is the +229% roof-repair SEO client from /calgary-seo/, use the real number and link the pages

    Years on Calgary roofs
    0 +

    New construction, re-roofing, repairs, and siding

    Most roofs done in
    1 day

    Complete in a day (oversized and steep-pitch roofs excepted) — a promise competitors can’t match

    About Mighty Roofing

    Mighty Roofing & Exteriors is a locally owned, fully insured Calgary roofing company with over 20 years of hands-on experience — new construction roofing, re-roofing, repairs, and siding, built to stand up to Alberta’s toughest weather. Their calling card: most roofs are completed in a single day, with honest advice and detailed photo documentation of every job.

    The Challenge

    Roofing is a trust purchase made under pressure — often after hail, a leak, or an insurance letter — and it starts with a search: roof repair Calgary, roofing company near me. The contractors who own those searches own the phone calls; everyone else waits for referrals.

    Mighty had the substance — two decades, one-day completions, transparent pricing — but substance that isn’t findable might as well not exist. The job was to put a 20-year reputation in front of the searches where roofs are actually won.

    The Solution

    A lead-generating website

    A site built for the homeowner in a hurry: services clear, the one-day promise front and centre, honest price ranges published (a rarity in roofing), and a free-estimate path that takes seconds on a phone.

    Local SEO for roofing searches

    Optimization aimed at the money searches — roof repair, roof replacement, roofing company Calgary — the same playbook behind the organic-growth story featured on our SEO page.

    Reviews doing the closing

    Customer reviews — quick replies, detailed photos, fair quotes — surfaced where prospects decide, because in roofing, the last five reviews outweigh any slogan.

    See the Work

    The new mightyroofingandexteriors.com

    A roof in a day deserves a website that wins the search in a second.

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    What homeowners find

    Services
    One-Day Roofs
    Pricing Guidance
    Free Estimate
    Reviews

    The Results

    Monthly organic sessions

    First 12 months after launch

    Organic traffic up 90% — 
    If this is the +229% study behind /calgary-seo/, use the real GSC comparison and cross-link the pages

    62 estimate requests per month —
    Search-driven leads instead of referral-only flow

    Rankings for the money searches —
    Roof repair and replacement terms — pull positions from SE Ranking

    The one-day promise, working —
    A genuine differentiator finally doing its marketing job

    instalogic quote icon

    “Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

    Mighty Roofing & Exteriors

    Want results like these for your business?

    We’ve helped businesses grow for over 25 years. Trade business living on referrals? Let’s add search to your sales team.

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