Retail
Services
  • Strategy
  • Search Engine Marketing & Optimization
  • Social Media Advertising
  • Conversion Optimization
  • Data & Analytics
  • Performance Creative
Year
2018

MCG College, located in Alberta, Canada, is a well-respected educational institution offering a diverse range of academic programs and practical training to prepare students for successful careers. The college stands out as a leader in higher education, offering certificate and diploma programs in various fields such as business, health care, and information technology.

MCG College places a strong emphasis on experiential learning and industry partnerships, allowing students to gain practical experience and establish connections with employers. This helps them to be more competitive in the job market. Moreover, MCG College provides excellent student support services, including academic advising, career services, and a lively campus community. With its focus on academic excellence and student success, MCG College is the perfect destination for anyone looking for high-quality education in Alberta.

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The challenge:

MCG Career College faced the challenge of limited online visibility and brand recognition, which was hindering its ability to reach and attract potential students. The college needed a robust online presence and an effective digital marketing strategy to increase its visibility, generate more leads, and ultimately, increase student enrollments.

Solution:

To help MCG Career College address its digital marketing challenges, the college partnered with Instalogic Marketing, a Calgary-based digital marketing agency with a track record of delivering results for its clients. Instalogic Marketing worked closely with the college to develop a comprehensive digital marketing strategy that would help the college achieve its goals.

First, Instalogic Marketing conducted a thorough analysis of MCG Career College’s online presence and identified areas of improvement. This included revamping the college’s website to make it more user-friendly, engaging, and optimized for search engines. Instalogic also developed a strong social media presence for the college across multiple platforms and created targeted ad campaigns to increase awareness and reach potential students, and generate quality leads on a daily basis.

 

 

Result:

The collaboration between MCG Career College and Instalogic Marketing has yielded remarkable results. The college’s online visibility has significantly improved, reflected by a higher search engine ranking of its website. This improvement has led to a steady increase in leads and enrollments, thereby boosting the college’s revenue.

In addition, the college’s social media presence has grown significantly, attracting more followers and higher engagement rates across various platforms. As a result, MCG Career College now has a stronger online reputation and increased brand recognition, which has given it a competitive edge in its market.

 

Conclusion:

Working with Instalogic Marketing has helped MCG Career College achieve its digital marketing goals and overcome its challenges. The partnership has resulted in increased online visibility, a stronger social media presence, and ultimately, more leads and enrollments for the college. By partnering with a digital marketing agency like Instalogic, MCG Career College has been able to stay ahead of the competition and achieve success in the highly competitive field of healthcare education.

 

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