Fill out the form below.

Our web experts will be in touch shortly.








     

    Success
    • Your submission was successful!
    • A confirmation email has been sent to your inbox!
    A member of our team will respond to your inquiry as soon as possible.
    Thank you!

    SEO White Paper

    Download our free SEO White Paper to learn more about our service and the process behind our work.

    Development White Paper

    Download our free Web Development White Paper to learn more about our service and the process behind our work.

    CASE STUDY · DEMOLITION / CONSTRUCTION

    Hidden Spot: called hidden, built to be found

    Industry

    Arcade Bar, Pool Hall & Event Venue

    Location

    Calgary, AB — serving Western Canada

    Engagement

    2026–present

    Web Design & Development
    Bookings & Offers
    Local SEO
    Booking inquiries
    30 / mo

    Corporate, birthday, and event requests through the site — pull from form data

    Billiard tables
    16

    Diamond 7ft & 9ft tables — plus arcade, pinball, full kitchen and bar

    Projection wall
    50 ft

    The largest in Calgary — every fight night and game day, massive

    Instalogic Marketing : About Hidden Spot

    About Hidden Spot

    Hidden Spot is Calgary’s ultimate hangout: 16 Diamond billiard tables, the newest arcade and pinball machines, a full kitchen and bar, a private VIP SkyBox bar, club sound, and a 50-foot projection wall — the largest in Calgary — showing every game and fight package. Family-friendly until 9pm, party headquarters after.

    The Challenge

    A venue’s website has one job description with three duties: make the place look as fun as it is, capture the party bookings that pay the bills, and keep filling the room on slow nights. Hidden Spot — new, tucked into the northeast, and literally named Hidden — needed all three working from launch.

    Corporate parties, birthdays, and holiday events are the revenue anchor, and those bookers compare venues online in minutes. Whoever shows the space best and makes inquiring easiest wins the December calendar.

    Instalogic Marketing : Hidden Spot

    The Solution

    A website that sells the vibe

    Photo-forward design built around the wow assets — the 50-foot wall, the table floor, the SkyBox — with menu, games, specials, and entertainment each a tap away. The site answers “what’s it like?” the way a walkthrough would.

    A brand film with scale

    Bookings front and centre for corporate, birthday, and holiday events — plus list-building done right: a mailing-list signup sweetened with a $10 game card, turning visitors into a promotable audience for slow-night specials.

    Positioned for the B2B buyer

    Local SEO for the searches that fill venues — arcade bar Calgary, pool hall NE, party venue — with Google, Yelp, and socials wired in. Hidden by name, first in results.

    See the Work

    The new hiddenspotyyc.com

    “We might be called Hidden Spot, but we’re not that hard to find.”

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    From visit to booking to regular

    Menu
    Games
    Bookings
    SkyBox VIP
    Specials
    $10 Game Card
    Instalogic Marketing : Hidden Spot Project

    The Results

    Monthly organic sessions

    First 12 months after launch

    30 booking inquiries per month —
    Corporate and party requests arriving through the site

    99 quote requests per month  —
    GCs and institutions arriving through one credible front door

    The story working —
    A founder legacy and client wall doing what fifty years of quiet work couldn’t — being seen

    Findable across eight services —
    From robotic demolition to salvage — pull positions from SE Ranking

    instalogic quote icon

    “Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

    Hidden Spot

    Want results like these for your business?

    We’ve helped businesses grow for over 25 years. Venue, restaurant, or entertainment business? Let’s make yours the easy yes.

    More case studies