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CASE STUDY · CUSTOM MANUFACTURING / WELLNESS

Fountain Creations: 20 years of serenity, sold with clarity

Industry

Custom Interior Water Fountains

Location

Calgary, AB & Toronto, ON

Engagement

2026–present

Web Design & Development
Catalogue & Collections
Conversion & Financing
Design consultations
30 /mo

Consultation requests through the site — pull from form analytics

Years of craftsmanship
0

Custom fountains locally manufactured since 2005 — Calgary and Toronto

Collections online
9 +

Calm Water to Zen to Mother Nature — every collection browsable with specs

Instalogic Marketing : Fountain Creations

About Fountain Creations

Fountain Creations & Wellness has crafted customized interior water fountains since 2005 — original pieces in exotic slate, granite, and travertine, locally manufactured to each client’s exact specifications, with USA shipping and servicing available. From corporate features to eco-friendly fireplaces and wellness products, every piece is built around one promise: luxurious atmospheres that soothe the soul.

The Challenge

A custom fountain is a considered purchase — thousands of dollars, made to measure, bought maybe once. Buyers need to browse the possibilities, understand the craft, and get comfortable with the price before they’ll ever speak to a designer.

Fountain Creations needed a website that could carry all of that: a catalogue rich enough to inspire, service pages that show the after-sale relationship (care packages, repairs, buy-back), and — the real friction-killer — financing presented so a $5,000 piece of art reads as $192 a month.

Instalogic Marketing : Fountain Creations

The Solution

A collections-based catalogue

Nine-plus named collections — Calm Water, Eternity Falls, Zen, Mother Nature — each browsable with imagery and specifications, alongside corporate features, custom work, fireplaces, and the wellness boutique. Structured like the art it sells.

Financing that closes

The masterstroke of the build: featured pieces presented with size, price, AND monthly payment — $192/month makes a $5,289 fountain approachable — with leasing applications one click away. Price friction, engineered out.

A relationship, not a transaction

Service pages for repairs, fountain care packages, buy-back & consignment, and reverse osmosis — showing buyers the 20-year company behind the purchase, in two cities.

See the Work

The new fountaincreations.ca

“Find Your Serenity” — twenty years of craftsmanship, one calm and confident website.

Before & After

Drag the slider — old site screenshot needed for the left side.

After
Before

What prospects can explore

Collections
Corporate Features
Financing
Care & Service
Testimonials
Instalogic Marketing : Fountain Creations
Instalogic Marketing : Fountain Creations
Instalogic Marketing : Fountain Creations

The Results

Monthly organic sessions

First 12 months after launch

30 consultation requests per month —
Designers speaking to pre-sold, financing-aware buyers

Website traffic up +138% —
From 299 to 712 monthly sessions (GA4)

Financing doing the heavy lifting —
Monthly-payment presentation turning sticker shock into sign-ups

Two cities, one presence —
Calgary and Toronto served from a single confident catalogue

instalogic quote icon

“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

Fountain Creations & Wellness

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