Retail
Services
  • Strategy
  • Search Engine Marketing & Optimization
  • Social Media Advertising
  • Conversion Optimization
  • Data & Analytics
  • Performance Creative
Year
2018

Fair Deal Furniture is a family-owned furniture store based in Calgary, Canada. The company offers a wide range of furniture products, including bedroom sets, dining room sets, living room sets, and home office furniture. While the company had a loyal customer base, they wanted to expand their reach and attract more customers to their store. They turned to Instalogic, a digital marketing agency specializing in web development, SEO, and PPC advertising, to help them achieve their goals.

The Solution

To address Fair Deal Furniture’s challenges, Instalogic developed a custom website that showcased the company’s products and services. The website was designed with a modern and clean look that emphasized the quality of the furniture products. The site also included customer reviews, which helped to build trust with potential customers.

Instalogic also developed a digital marketing strategy that included SEO and PPC advertising. The SEO strategy focused on targeting local search terms related to furniture and home decor, which helped to improve Fair Deal Furniture’s search engine rankings and increase their visibility online. The PPC advertising campaign targeted specific keywords related to their furniture products, which helped to generate leads and increase website traffic.

The Challenge:

Fair Deal Furniture aimed to establish a digital presence that accurately represented the high quality of its products and services. In addition, they aimed to improve their online visibility and generate more leads through digital marketing strategies amidst a highly competitive market, with several other furniture retailers vying for customers’ attention.

To differentiate themselves and retain customers, it was crucial to stand out from the crowd. This challenge was further compounded by the shift towards online shopping, which was accelerated by the COVID-19 pandemic, making it imperative for Fair Deal Furniture to adapt to this new landscape and invest in its digital marketing efforts to remain competitive and effectively reach its target audience.

The results

Thanks to Instalogic’s web development and digital marketing strategy, Fair Deal Furniture was able to address these challenges and achieve their digital marketing objectives. The comprehensive strategy helped them establish a robust online presence, increasing their visibility on various digital channels, including search engines and social media platforms. The result was a successful digital marketing campaign that allowed Fair Deal Furniture to remain competitive and drive their business forward.

Fair Deal Furniture saw a significant increase in online visibility and leads. The company’s new website provided a professional and trustworthy image that helped to establish credibility with potential customers. The SEO and PPC campaigns helped to increase their visibility and generate more business, resulting in a 50% increase in website traffic and a 40% increase in leads.

Fair Deal Furniture was able to address these challenges and achieve their digital marketing objectives. The comprehensive strategy helped them establish a robust online presence, increasing their visibility on various digital channels, including search engines and social media platforms. The result was a successful digital marketing campaign that allowed Fair Deal Furniture to remain competitive and drive their business forward.

Conclusion

Instalogic’s web development and digital marketing strategy helped Fair Deal Furniture to successfully market their products and services online and grow their business. The custom website design and digital marketing campaigns helped to establish the company’s credibility and increase their visibility online, resulting in a significant increase in website traffic and leads. The partnership between Fair Deal Furniture and Instalogic proved to be a winning combination, resulting in increased business growth and success.

 

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