Furniture Retail
Calgary, AB
2018–2021
12,400 → 18,600 monthly sessions in 12 months
45 → 63 qualified inquiries per month
12,400 → 18,600 monthly sessions in 12 months
Fair Deal Furniture is a family-owned furniture store in Calgary offering bedroom, dining room, living room, and home office furniture. With a loyal customer base built over years of in-store service, the team wanted to grow beyond word-of-mouth and bring new customers through the door — starting online.
When Fair Deal Furniture came to us, their online presence didn’t reflect the quality of what customers found in the showroom — an outdated site that wasn’t mobile-friendly and didn’t showcase their inventory.
They were competing against national furniture chains and big-box retailers with far larger ad budgets, in a market where more and more furniture shopping starts with a Google search. The accelerating shift to online shopping made it urgent to stand out in local search and turn online visitors into showroom traffic and leads.
The goals were clear: a website worthy of the brand, better visibility in local search, and a steady flow of qualified leads.
A modern, clean design that puts the furniture front and centre — product photography leads every page, and integrated customer reviews build trust before a visitor ever makes contact.
Targeting the terms Calgarians actually search — like “furniture store Calgary” and “bedroom sets Calgary” — with on-page optimization, local citations, and content improvements.
High-intent product keyword campaigns captured demand immediately while SEO built momentum — geo-targeted Search campaigns focused on ready-to-buy shoppers.
We manage Fair Deal Furniture’s social presence end to end — on Facebook and Instagram, with a steady mix of new arrivals, room-inspiration content, and promotions that keeps the store in front of Calgary shoppers between purchases and drives followers to the website and showroom.
Beyond marketing, Instalogic built custom software connecting Fair Deal Furniture’s online store to its back office. Using the Shopify and STORIS APIs, we integrated the e-commerce storefront directly with STORIS — the company’s internal inventory management system. When a sale is made or stock changes on Shopify, STORIS updates automatically: no manual double-entry, showroom and online inventory stay in sync in real time, and overselling is eliminated.
A live Shopify storefront — browsable inventory, financing options, and reviews, all synced to STORIS behind the scenes.
Drag the slider — old site screenshot needed for the left side.
Drag the slider — old site screenshot needed for the left side.
First 12 months after launch
Leads up 40% —
from 45 to 63 qualified inquiries per month, across quote requests and phone calls
14 keywords on page 1 —
for local furniture search terms across Calgary
Inventory that runs itself —
the Shopify ↔ STORIS integration eliminated manual stock entry, saving hours of admin work every week
Inventory that runs itself —
the Shopify ↔ STORIS integration eliminated manual stock entry, saving hours of admin work every week
“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”
We’ve helped Calgary businesses grow for over 25 years. Let’s talk about what a custom website, local SEO, and smart advertising could do for yours.
