Industrial Plastics & Fluid Handling
Maple, ON — 5 branches across Canada
Ongoing
1,977 → 5,521 monthly sessions in 12 months
Industrial plastic products organized across 12 categories
Branches from BC to Quebec — every quote request routed to the right one
Fabco Plastics is Canada’s largest wholesaler of industrial, commercial and municipal plastics — a supplier of thermoplastic products for corrosion-resistant fluid processing systems for more than 40 years. Proudly Canadian owned and operated, Fabco stocks pipe, fittings, valves, pumps, tanks, sheet and more in PVC, CPVC, PP, PVDF and PE, alongside its own Canadian-made Chemkor product line, from five branches: Maple (ON), Edmonton, Surrey, Saskatoon, and Laval.
Scale. A catalogue of more than 22,000 products. Twelve very different markets — municipal water treatment, chemical processing, pool & spa, mining, pharmaceutical and more — each with its own buyers and vocabulary. Five regional branches with their own inventory and territory. Documentation in two languages.
Fabco needed a website that works like its best counter person: pointing an engineer to a chemical resistance chart, a contractor to schedule 80 fittings, and a municipal buyer to the right branch — in a few clicks each. And it had to convert that navigation into the metric that matters in wholesale: quote requests reaching the right desk.
A complete new fabcoplastics.com structured around Fabco’s reality: twelve product categories — Pipes & Fittings through FRP and Liquid Monitoring — with engineering info alongside the products, and twelve markets-served pathways so every buyer type sees Fabco through their own lens.
A request-a-quote system with province selection that routes every lead to the branch that serves it — five locations behaving like one company. Around it: the documents trade buyers actually ask for — the full catalogue in English and French, product line cards, chemical resistance charts, and a credit application — each one click deep.
An about film that shows the scale of the operation the way text can’t, an active blog — product education and the FABCO FACES team series — and a mailing list that keeps the brand in buyers’ inboxes between orders.
“Proudly Canadian Owned & Operated” — now with a web presence to match the market position.
Drag the slider — old site screenshot needed for the left side.
First 12 months after launch
Website traffic up 21% —
From 372 to 450 monthly sessions in 12 months (GA4)
Quote requests, routed —
72 requests per month, each landing automatically at the branch that serves the buyer’s province
22,000+ products findable —
A catalogue that once lived in PDFs and phone calls, now navigable in a few clicks, in two languages
One front door for five branches —
A national wholesaler whose web presence finally matches its market position
“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”
We’ve helped Canadian businesses grow for over 25 years. Big catalogue? Multiple locations? B2B buyers? Let’s talk about what one hard-working website could do for yours.
