Exterior Siding Manufacturing
Elite Cladding® — a Vision Profile Extrusions brand
Ongoing
Serving architects, contractors & homeowners across North America
824 → 1,195 monthly sessions in 12 months
From spec-stage visitors
Elite Cladding® — a brand of Vision Profile Extrusions — manufactures premium cellular PVC siding engineered for sustainability, performance, and architectural impact. With proprietary Veyros™ acrylic capstock technology, the AuraLok™ panel connector, and Holmes Approved Products certification, Elite Cladding serves architects, designers, contractors, and homeowners with lap siding, board & batten, and a full accessory system.
A premium product gets judged by its digital first impression. Architects and designers specifying exterior cladding expect an experience as refined as the material itself — in two languages, with the technical depth contractors need and the visual inspiration homeowners want.
Elite Cladding needed a launch-calibre website that could showcase the product beautifully while also building a strong SEO foundation for a competitive building-products market. That meant optimized content, relevant search terms, clear site structure, and stronger organic visibility to help architects, contractors, and homeowners discover the brand through Google.
The site also needed to stay current as the product line grows, combining design, SEO, performance, and ongoing digital support in one scalable platform.
Product systems, Veyros™ and AuraLok™ technology stories, design tools — 3D visualizer, swatch explorer, inspiration hub — plus resources, a wall balancing calculator, and distributor pathways. Fully bilingual, EN/FR.
A scroll-driven hero where the story unfolds line by line over full-screen footage — “Elite Cladding begins where standard ends” — with motion transitions throughout that give the brand its premium feel.
Building stronger search visibility for “cellular PVC siding” — helping architects, contractors, and homeowners discover Elite Cladding while researching and specifying premium exterior materials.
Targeted SEO helps the brand rank for this high-value search term, attract relevant organic traffic, and connect with potential customers earlier in the decision-making process.
New colors, products, and resources published as the line grows — with security, backups, and performance monitoring handled — so the site stays as current as the catalogue.
‘Begins where standard ends’ — full-screen video, bilingual toggle, and design tools.
As the visitor scrolls, the story unfolds over full-screen footage — two of the sequence’s beats below.
Scroll-driven text sequence over background video — best experienced on the live site.
Trailing 12 months
Traffic up 42% —
From 824 to 1,195 monthly sessions
Page 1 visibility —
For premium siding and cladding searches in EN and FR markets
Inquiries up 55% —
Architects, contractors, and homeowners reaching out from the site
A brand experience that matches the product —
Motion, photography, and tools that make “premium” tangible
“The website finally feels like our product — engineered, refined, and a cut above.”
Flagship websites with motion design, search visibility, and ongoing care. Let’s talk.
