Exterior Siding Contractor
Calgary, AB
Ongoing
1,977 → 5,521 monthly sessions — pull from GA4
Multifamily, commercial, custom and single homes across Calgary
Millions of square feet — confirm the exact counter value with the client
Dream House Exteriors delivers exterior siding solutions for Calgary’s top builders and homeowners — siding installation, soffit & fascia, eavestroughs, building envelopes, and masonry. With over 15 years of experience across multifamily developments, commercial builds, custom homes, and residential properties, their work is measured in millions of square feet.
Dream House sells to two very different buyers: production builders awarding multifamily contracts, and homeowners choosing who wraps their biggest asset. Both judge a contractor’s professionalism online before a single conversation — and a company doing builder-grade volume needed a presence that looked the part.
The proof existed — years of projects across every category — but it lived in phone photos and reputation, not anywhere a builder’s procurement team or a homeowner could see it.
A confident, portfolio-forward build: services laid out from siding to building envelopes, and a project gallery filterable by what buyers actually shop — single homes, multifamily, custom, commercial. Plus a trade application form that turns the site into a recruiting tool for crews.
A produced film showing the crews, the sites, and the volume — the fastest way to make “trusted by Calgary’s top builders” believable to the next builder.
Messaging aimed squarely at builders and developers — partnership language, capacity signals, and the mission statement of a company that manages projects of any size — while staying warm enough for the homeowner.
“Your Vision. Our Expertise.” — a website that finally looks like the work.
Drag the slider — old site screenshot needed for the left side.
First 12 months after launch
Website traffic up 21%
From 372 to 450 monthly sessions (GA4)
53 quote requests per month
Builders and homeowners arriving through one professional front door
A portfolio that closes
Project proof organized the way buyers shop — by their project type
Crews apply online too
The trade application form recruiting while the portfolio sells
“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”
We’ve helped businesses grow for over 25 years. Contractor selling to builders? Let’s make your capability visible before the first meeting.
