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    Case Study · Industrial Manufacturing

    Bidell Gas Compression: an industrial-strength web presence

    Industry

    Gas Compression Manufacturing & Service

    Location

    Calgary, AB + Weirton, WV

    Engagement

    2024–present

    Web Design & Development
    SEO
    Instalogic Case Study: Bidell Gas Compression Ltd
    Years in gas compression
    0 +

    An industry leader across Canada and the USA

    Manufacturing facilities
    2

    Calgary, Alberta + Weirton, West Virginia

    Website traffic
    + 0 %

    1,977 → 5,521 monthly sessions in 12 months

    About Bidell Gas Compression

    Bidell Gas Compression is an industry leader in reliable, efficient gas compression solutions — custom-engineered compressor packages, vapor recovery units, power generation systems, retrofits, rentals, and 24/7 parts and service, including the NOMAD™ product line. With 35+ years of experience and manufacturing facilities in Calgary and Weirton, West Virginia, Bidell serves oil and gas, mining, and power generation customers across North America.

    Instalogic Case Study: Bidell Gas Compression Ltd

    The Challenge

    Industrial buyers do their homework online long before they issue an RFQ. Bidell’s previous website didn’t reflect the scale of its engineering and manufacturing capabilities — or make it easy for specifiers and procurement teams to discover the company through search.

    Bidell needed a stronger SEO foundation built around the compression-related searches its customers actually use, with optimized service content, clear site structure, and technically relevant pages designed to improve organic visibility.

    The goal was to create a digital presence that communicates technical expertise, ranks competitively in search, and connects Bidell with qualified industrial buyers on both sides of the border.

    Instalogic Case Study: Bidell Gas Compression

    The Solution

    A website with industrial credibility

    Clean, technical, and confident — services, the NOMAD™ line, safety commitment, project gallery, and careers, with bilingual support and clear “Get In Touch” paths for buyers in Canada and the U.S.

    SEO for specifiers & procurement

    Optimized for the high-intent keyword “gas compression solutions,” we improved Bidell’s organic visibility, attracted qualified traffic, and connected with engineers, specifiers, and procurement teams across Canadian and U.S. markets.

    See the Work

    The new
    bidell.com

    NOMAD™ front and centre, with the full service story behind it.

    Instalogic Case Study: Bidell Gas Compression Ltd

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    The Results

    Monthly organic sessions

    Trailing 12 months

    Traffic up +179.3% —
    From 1,977 to 5,521 monthly sessions

    Page 1 for compression searches —
    Visible where specifiers and buyers look

    More qualified inquiries —
    A measurable lift in contact and quote requests

    A recruiting asset —
    Careers section supporting hiring at both facilities

    instalogic quote icon

    “Our website finally matches the equipment we build.”

    Bidell Gas Compression

    Industrial marketing that means business

    Websites and search visibility for manufacturers and industrial services. Let’s talk.

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