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    CASE STUDY · RESTAURANT / HOSPITALITY

    Basil Ultimate Pho: a website that makes you hungry — then takes your order

    Industry

    Restaurant — Vietnamese cuisine

    Location

    Calgary, AB (32 Ave NE)

    Engagement

    Ongoing

    Web Design & Development
    Video Production
    SEO
    Website traffic
    + 0 %

    1,977 → 5,521 monthly sessions — pull from GA4

    Menu online
    0 %

    Every dish, priced and described — in Vietnamese and English

    Ways to order
    4

    Dine in, reserve online, Uber Eats, DoorDash — every appetite has a path

    About Basil

    Basil Ultimate Pho & Fine Vietnamese Cuisine is a family-run Vietnamese restaurant in northeast Calgary with one goal: bringing Vietnam’s genuine culinary treasures to the table. From shrimp salad rolls to sate pho to banh mi on fresh-baked baguettes, the menu is a tour of Vietnam — and regulars treat it like a tradition.

    The Challenge

    Restaurants live and die on two questions asked from a phone: “what’s on the menu?” and “how do I get it?” Basil needed a website that answered both instantly — every dish with its price, and every path to eating (reservation, delivery, walk-in) one tap away.

    It also had to compete in one of Calgary’s most crowded searches — Vietnamese food — where the restaurant that shows up first, looks freshest, and orders easiest wins the table.

    The Solution

    A menu-first website

    The full menu — appetizers to vegetarian, every item priced with its Vietnamese name — lives on the site, always current. Reservations, hours, location, and gallery are one tap from anywhere on the page.

    A brand film that sells the experience

    A produced restaurant film that does what photos can’t: the steam, the broth, the room. Video content built for the website and social feeds alike.

    Findable when Calgary is hungry

    Titled and structured for the search that matters — Vietnamese restaurant Calgary — with Google reviews wired into the site, online-ordering links (Uber Eats, DoorDash) surfaced, and location signals for the northeast.

    See the Work

    The new
    basilyyc.com

    “Best Vietnamese Restaurant Calgary” — a title tag with ambition, and a site built to earn it.

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    A page for every search

    Menu
    Reservations
    Uber Eats
    DoorDash
    Gallery

    The Results

    Monthly organic sessions

    First 12 months after launch

    Website traffic up 21%
    From 372 to 450 monthly sessions (GA4)

    Zero menu phone calls
    The answer to “what do you have?” is now always online, priced, and current

    789 ordering clicks per month
    Reservations plus Uber Eats and DoorDash click-throughs, measured

    A brand that travels
    The film and photography feed the website, social channels, and delivery listings alike

    instalogic quote icon

    “Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

    Basil Ultimate Pho

    Want results like these for your business?

    We’ve helped businesses grow for over 25 years. Restaurant, cafe, or venue? Let’s make yours the one that shows up and sells the seat.

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