School Age Childcare (Non-Profit)
Calgary, AB — 9 program locations
Ongoing
Schools & community centres — operating since 1991
From parents finding Adventurers online
Onboarding & certification, tracked in one place
Adventurers School Age Care is a non-profit childcare provider that opened its first program in 1991 with seven children. Today it runs nine licensed programs in Calgary schools and community centres — before-and-after-school care, kindergarten enhancement, and holiday camps — under a simple promise: “Where being a kid is a once in a lifetime Adventure!”
Parents choose childcare with both their hearts and their search bars. Adventurers needed a warm, trustworthy brand and a high-performing website that made it easy for busy parents to find nearby locations, understand programs and funding, and register with confidence.
They also needed a stronger local SEO strategy to improve visibility for childcare-related searches, optimize each location for Google, and compete more effectively with larger providers for high-intent local traffic.
Behind the scenes, a growing team across nine locations needed consistent training, policies, program standards, and onboarding — all supported by a scalable digital system rather than binders and word of mouth.
The full fleet with day rates, photos, and specs — connected to an online booking platform so customers reserve a trailer in minutes, plus service requests, sales listings, and CVIP info.
Locations, registration, government funding info, parent resources, and FAQs — everything a parent needs in two clicks, on any phone, in the school pickup line.
Ranking for “after school care Calgary” with targeted local SEO that helps families discover trusted childcare options when they’re actively searching.
Combined with a warm and engaging presence across Facebook, Instagram, and LinkedIn, the strategy builds visibility, strengthens trust, and keeps local families connected.
Every year we shoot Adventurers’ major events — real kids, real adventures — building a library of authentic photo and video that powers the website, social channels, and annual communications.
Beyond the public brand, Instalogic built Adventurers’ internal training platform — onboarding, childcare policy training, and program standards delivered online to staff across all nine locations, with completion tracking so leadership always knows every team member is current. Consistent training, without pulling staff off the floor.
Bright, warm, and parent-friendly — the brand and site working together.
Drag the slider — old site screenshot needed for the left side.
From program and event shoots. Three tiles are placeholders for event selects.
Trailing 12 months · all 9 programs
Registration inquiries up 40% —
Parents find, trust, and contact Adventurers online
Page 1 for childcare searches —
Including “after school care Calgary”
Every staff member trained consistently —
Onboarding and policy training tracked across 9 locations
A yearly photo & video library —
Authentic event coverage powering communications all year
“Parents tell us the website feels exactly like our programs — warm and easy.”
Brand, website, and even your internal training — one team that gets non-profits. Let’s talk.
