Fill out the form below.

Our web experts will be in touch shortly.

Success
  • Your submission was successful!
  • A confirmation email has been sent to your inbox!
A member of our team will respond to your inquiry as soon as possible.
Thank you!

SEO White Paper

Download our free SEO White Paper to learn more about our service and the process behind our work.

Development White Paper

Download our free Web Development White Paper to learn more about our service and the process behind our work.

CASE STUDY · PAINTING / HOME SERVICES

About Painting: 30 years of word-of-mouth, finally working online too

Industry

Residential & Commercial Painting

Location

Calgary, AB — two locations (North & South)

Engagement

2026–present

Web Design & Development
SEO
Video Production
Website traffic
+ 0 %

443 → 1,134 monthly sessions in 12 months

Projects painted
0 +

Houses and commercial projects over 30+ years — the track record, now visible

Painting searches covered
7

Dedicated pages: interior, exterior, ceilings, repairs, siding, stucco, commercial

About About Painting

About Painting is a locally owned Calgary painting company with over 30 years on the brush — interiors, exteriors, ceilings, stucco, siding, and commercial work, with crews sized for any deadline. A+ BBB members, licensed, insured, WCB-covered, and past the 10,000-project mark, they’re the definition of a reputation built job by job.

The Challenge

Thirty years of referrals built the business — but referrals don’t scale, and the next generation of customers starts with a search: ceiling repair Calgary, stucco painting, exterior painters. Each of those is its own search with its own intent, and a single generic “painting” page can’t rank for all of them.

About Painting needed its enormous real-world credibility — 10,000+ projects, A+ BBB, three decades — translated into the thing Google and nervous homeowners both reward: specific, findable proof.

Instalogic Marketing : About Painting

The Solution

A page for every painting search

The architecture is the strategy: dedicated pages for interior, exterior, ceiling painting, ceiling repairs, siding, stucco, and commercial — each targeting its own Calgary search — plus painting-cost pages that capture the research phase before competitors do.

A site that closes like an estimator

Clean, trust-forward design: the 30-year story, credentials, testimonials from real customers, gallery, and a free-estimate form always one scroll away — with both North and South Calgary phone lines up front.

Proof in motion

Produced video for the gallery showing crews and finished work — because a homeowner deciding who enters their house wants to see the people, not just the paint.

See the Work

The new aboutpainting.ca

“Reasonable. Reliable. Professional.” — three words, thirty years, one website that finally says it.

Instalogic Marketing : About Painting

Before & After

Drag the slider — old site screenshot needed for the left side.

After
Before

A page for every search

Interior
Exterior
Ceilings
Stucco
Commercial
Costs
Instalogic Marketing : Fountain Creations

The Results

Monthly organic sessions

First 12 months after launch

Website traffic up +156%  —
443 → 1,134 monthly sessions in 12 months

30 estimate requests per month —
The form and phone lines doing what referrals alone used to

Rankings across seven services  —
Each painting specialty findable on its own — pull positions from SE Ranking

30 years of proof, working 24/7 —
Credentials, projects, and reviews now selling between phone calls

instalogic quote icon

“Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

About Painting

Want results like these for your business?

We’ve helped businesses grow for over 25 years. Trade or home-services business? Let’s turn your track record into rankings.

More case studies