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    CASE STUDY · ENTERTAINMENT / HOSPITALITY

    Able Demolition: 50 years of tearing down, one website building up

    Industry

    Demolition Contracto

    Location

    Calgary, AB (NE)

    Engagement

    Ongoing

    Web Design & Development
    Brand Storytelling
    SEO
    Website traffic
    + 0 %

    1,977 → 5,521 monthly sessions — pull from GA4

    Years on Calgary roofs
    500

    Family-owned since 1975 — founded by Hans Meyer, led today by his son Ed

    Service lines
    8

    Selective, interior & robotic demolition, excavation, hazmat, breaking, salvage & more

    About Able Demolition

    Able Demolition Services is Calgary’s trusted de-constructor — a family-owned, COR-certified contractor serving Western Canada since 1975. Founded by Hans Meyer, who traded a chef’s kitchen for a jackhammer, and led today by his son Ed, Able handles selective, interior, and robotic demolition, excavation, hazardous material removal, concrete and rock breaking, and salvage & recycling — for clients from the City of Calgary and the Calgary Stampede to PCL, Ledcor, and EllisDon.

    The Challenge

    Demolition is bought on trust: general contractors and institutions hire the firm that has demonstrably done it before, safely, at scale. Able had fifty years of exactly that — a founder legend, a COR safety certificate, and a client list most contractors would frame — but almost none of it visible online.

    The story was the asset. A company page that read like everyone else’s would waste the one thing no competitor can copy: half a century, one family, and a client wall from the Stampede to PCL.

    The Solution

    A story-driven website

    One confident page that leads with the legacy: the founder’s journey from executive chef to demolition pioneer, the son who worked alongside him for 30 years, and the environmental and community commitments that continue it. Companies buy from companies with a past.

    Credibility, itemized

    Eight service lines laid out plainly — from robotic demolition to asbestos abatement — and the client wall given pride of place: City of Calgary, Calgary Stampede, PCL, EllisDon, Ledcor, Graham. In B2B demolition, the client list IS the pitch.

    Findable for the searches that matter

    Titled and structured for demolition contractor Calgary and the service searches around it — excavation, rock breaking, hazmat removal — so the 50-year name surfaces when procurement goes looking.

    See the Work

    The new abledemolition.ca

    “Precision Demolition for a Safer Tomorrow” — fifty years of history, finally on the record.

    Before & After

    Drag the slider — old site screenshot needed for the left side.

    After
    Before

    The credibility, on display

    Founder Story
    Services
    Notable Clients
    Environmental
    Community

    The Results

    Monthly organic sessions

    First 12 months after launch

    Website traffic up  21% —
    From 372 to 450 monthly sessions (GA4)

    99 quote requests per month  —
    GCs and institutions arriving through one credible front door

    The story working —
    A founder legacy and client wall doing what fifty years of quiet work couldn’t — being seen

    Findable across eight services —
    From robotic demolition to salvage — pull positions from SE Ranking

    instalogic quote icon

    “Instalogic gave our store the online presence it deserved — the phone hasn’t stopped ringing since the new site launched.”

    Able Demolition Services

    Want results like these for your business?

    We’ve helped businesses grow for over 25 years. Established company with an invisible legacy? Let’s put your history to work.

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