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Types of Search Engine Optimization (SEO)
19/03/2013 posted in Web Solutions

SEARCH ENGINE OPTIMIZATION (SEO)

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Search engine optimization
is the process of affecting the visibility of a website through organic search results. Search engines like Google, Yahoo and Bing use "crawlers" to find pages for their algorithmic search results. These intelligent "crawlers" are instructed by the webmaster to avoid particular undesirable content or spam. This is why it is important to get a professional involved in the search engine optimization  process. Professionals employ white hat search engine optimization techniques and are aware of current black hat techniques. Using black hat search engine optimization techniques can not only hinder you in your attempt to be #1 on Google , but it can also get you banned from search engines completely. It's not worth the risk! Get in touch with Instalogic today for a quote on our basic or ongoing search engine optimization
packages.


PAY-PER-CLICK

The amount spent to get an ad clicked is known as “ pay-per-click ”. Typically, you bid on targeted keyword phrases within your industry. There are two models used to determine the cost of a pay-per-click campaign; flat rate and bid-based. Flat rates are pre-determined rates that the advertiser and publisher agree on for each click. With bid-based rates, advertisers sign a contract with the publisher. They compete against others in a private auction setting after establishing a budget with their publisher. The auction is completely automated once a visitor triggers the ad spot. At Instalogic, we would suggest first increasing your search engine ranks through organic search engine optimization before starting a pay-per-click campaign in order to see successful results.


SOCIAL MEDIA OPTIMIZATION

Social networking websites have become increasingly popular. Facebook, Twitter and Pinterest (amongst many others) have become a part of our daily lives. As such, it has also become an important part of any search engine optimization campaign. Search engines have begun to utilize the recommendations of social network users to rank pages in the search engine result pages. Read more about the social media optimization services that Instalogic offers by clicking here.


WEBSITE DESIGN

The construction and maintenance of your website design involves many different skills and disciplines. Graphic design, user experience, user interface and search engine optimization are all important aspects of the web design. When starting a new design, it is important to keep search engine marketing in mind so that you can build a website that will maximize your exposure to the larger search engines. If you’d like to take your website design to the next level, get in touch with the Instalogic design experts! Click here to get started!