- Home
-
About Us
About UsInstalogic has been in business for 15+ years. With our experience and dedication we have become a leader in providing online and offline business services and solutions.
-
Services
Services & SolutionsOur expertise extends across many industries from retailers, manufacturers, service companies, and medical facilities to government entities, non-profit organizations and more.
Professional Competitive Experienced
Web Design & Development
E-Commerce Solutions
Content Management
Custom Web Applications
Website Maintenance
Process Overview
Search Engine Optimization
Pay Per Click Advertising
Social Media Marketing
Search Engine Submission
Search Engine Marketing
Reputation Management
Affiliate Marketing
Web Analytics
Logo Design
Interactive Flash Design
Promotional Advertising
Photography Services
Editorial Services
Video Services
Our 99.9% Guarantee
Data Center Network
Dedicated & Cloud Services
Domain Name Services
Hosted Backup
Hybrid Email
-
Portfolio
Online / Offline PortfolioOur portfolio illustrates the extensive collection of online and offline services available to our clients.
-
Contact Us
Corporate Head OfficePhone: 587.333.2353 Toll Free: 1.800.815.8142 Email: info@instalogic.com Monday - Friday | 9:00am - 5:30pm
- Request Pricing
23rd
April
2024
Blog
Instalogic Business Logic
Business Kiss Concept
28/03/2013 posted in New Startup
The business world uses an acronym KISS. It stands for “Keep it Simple, Stupid.”
Many times business owners decide to write their own company materials, whether it is their main website copy, their promotional materials or even their business plan. Often, they can be “too close” to the business, as they have been a part of it since its inception. The mistake that can be made is that they say too much in their message and they lose potential business because of it.
It’s very important to keep a simple but consistent company message. As I like to say “If the message fits on the back of a business card” then you’re in business. If it can’t, it’s too complicated. Which means your target market in an advertisement will get confused. People like uncomplicated products with a simple value proposition.
Take a look at other company’s information; you’ll see when you are being shown too much information. You feel it right away. You glance at the page and feel overwhelmed. As a result you put down the written material, close the browser window or tune out or mute what you’re watching. Less is more.
Now the same concept can apply to your company brochure or packaging. It’s important to get the message across and to do that you have to keep things simple. Don’t give them extra details they will not use.
Why has Apple become such a powerful brand? When you see the way they advertise I am sure you felt the difference in the experience. When you open a product from them it feels sleek; it feels special. Rather than sporting a bunch of bright stickers demanding your attention and creating unnecessary hype. When it comes to your own business, it can sometimes be easy to forget that you may be saying too much, it’s understandable. This is your baby and you’ve got a lot to say about it. You’ve invested long hours and good money and want everybody to know how great it is! If you keep the KISS concept in your mind, you will find yourself growing your business.
