Our expertise extends across many industries from retailers, manufacturers, service companies, and medical facilities to government entities, non-profit organizations and more.
Every sale your business makes starts with a customer’s journey. This isn’t a one-step process where someone just stumbles across your product and buys it on the spot. Instead, it’s a series of stages that customers go through, from first realizing they have a need to making the final purchase decision. If you understand the […]
As the amount of brands, products, and services consumers are exposed to increases daily, it is key to ensure your business stands out by building trust and leveraging tactics to influence buyer behaviour. One of the most effective psychological tools for achieving this is social proof. When customers see that others have had positive experiences […]
There is one fundamental principle that can make or break your brand – and that’s how you tell its story. Storytelling is the art of crafting a narrative to captivate an audience and resonate with their emotions. To sell your brand is to sell its story. If you want to leave a lasting impression and […]
Deciding what colors to use for your brand can feel daunting, but what if there’s science behind it? Studies have shown that color plays a large role in influencing the perceptions, moods, and decisions of consumers. Why? Because color acts as a non-verbal cue to our brain to trigger various emotional responses. So, how […]
Artificial intelligence is reshaping marketing, helping businesses understand and influence consumer behavior in ways that weren’t possible before. When combined with psychology, AI can predict customer needs, personalize content, and create marketing experiences that feel more engaging and natural. Businesses that understand both the technology and the human mind can use AI to improve customer […]
In the fast-paced world of digital marketing, staying ahead of the curve is not just a competitive advantage—it’s essential for success. As we approach 2024, the landscape continues to evolve at an unprecedented rate, driven by technological advancements and shifting consumer behavior. To help your business thrive, let’s explore the key digital marketing trends that […]
On April 21, 2015 Google has announced that there will be a significant algorithm change compared to that of Panda, Penguin and Hummingbird algorithms.
Spring is a time of color and a time to clean, so why not start with your IPhone. Having an IPhone you surely know how boring it can be to look at,
With the ever-growing popularity in mobile devices, companies are still debating if it is worth the investment for a mobile site. Stop wondering!
Numerous surveys have shown that when asked what in a website specifically contributed to marketing success, the number one answer was Website Design!
Contact Information
P. 587.333.2353
E. info@www.instalogic.com
1127 17 Ave SW #200
Calgary, AB T2T 0B6
Monday – Friday | 9:00am – 5:00pm
